About Us

Playful Hearts is a toy store founded in 2024 and located in Stockholm. We focus on toys for all kids, including those with special needs.Playful Hearts operates in a unique niche within the toy market, focusing on inclusive, sensory, and educational toys for children with special needs. Major players in this space include direct competitors who offer educational and sensory toys and  competitors that provide a broader range of developmental toys. Additionally, niche brands like Fun and Function and Special Needs Toys focus heavily on therapeutic tools for children with specific developmental needs.

Playful Hearts establish itself as the trusted go-to brand for inclusive, high-quality toys designed specifically for children with special needs. Through targeted digital campaigns, partnerships with special needs ,organizations, community events, and an engaging online presence, we’ll build a supportive environment that focuses on education and advocacy. By emphasizing our commitment to inclusion, safety, and durability, Playful Hearts will become an essential companion for families, caregivers, and professionals, offering toys that allow every child the opportunity to learn, grow, and have fun through meaningful play.”

How It Started

Playful Hearts was founded by two friends who shared a passion for toys. They wanted to create a Brand that would provide a wide variety of toys for kids of all ages and specifically for kids with special needs

The Brand has since grown to become one of the leading toy brand in Stockholm. We are known for our wide selection of toys, and our commitment to providing excellent customer service.

Why We Do It

We believe that play is essential for children’s development. Toys can help children learn, grow, and develop their imaginations.

We are committed to providing a safe and fun environment for children to play. We want to help children reach their full potential and become happy, healthy, and successful adults.

Meet the Founder

ioannis lykopoulos